Party Poker Releases New Software

This past week Party Poker officially launched their new software, which required players to completely download brand new software that comes with a new layout, look and overall new product. The Party Poker team spent nearly one year creating the software and implementing ideas from their players to improve their product. The director of PartyGaming had this to say about the new features of the software:

“The whole focus of the redesign was to help the online player succeed. We’re delighted with the redesigned table and big improvements have been made in how easy and quick it is to get into a game. There are new lobby views and game play ergonomics have been taken on board as the main driver for the improvements.

The new PartyPoker.com will also have an integrated experience with significantly less pop-ups. We’ve also taken a new approach to multi-tabling and are pleased with what we have achieved in phase one of the new PartyPoker.com.

The sites major changes are: Find your table quicker, Better table quality (colours & Avatars), Great Multi-table features and Better access to your account information.”

To help increase the exposure of the new software and the Party Poker brand, a new marketing campaign has been launched in Canada and other European countries. The campaign includes television commercials informing poker players of the new improved software, along with promoting the two new promotions that Party Poker have launched.

The two promotions that were launched alongside with the new software are the “The Big Deal” and the “King of the Table Tournament.” Between the two promotions there is over $4,000,000 given away to Party Poker players. For more information please visit PartyPoker.com